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Managing Director, Red Thread EU

Laura Shields is the founder and Managing Director of Red Thread, a Brussels-based communications agency specialising in media, presentation and message training. A former journalist who graduated from Cambridge University in 2000, Laura started her career at CNN and CNBC in London, specialising in European business news and US politics. She moved to the BBC in 2004 where she initially worked as the Economics and Business Analyst and then as a producer for Radio 4’s World at One and PM programmes.

Laura now works as a communications trainer and panel moderator in Brussels. As a media trainer she opened the Brussels office of The Media Coach in 2008 before establishing Red Thread in July 2017. As a journalist she reported for Reuters TV from all the major EU Summits and as a communications consultant she has also written for Open Democracy, Huffington Post, Communication Director and Outsource Magazines.

Laura’s clients include European Commissioners and senior managers, EU and US Ambassadors, European government ministers, MEPs, Fortune 500 and FTSE 100 companies, trade associations, NGOs, thinktanks, scientists and philanthropic organisations.